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Marketing Innovative Products and Services

Teacher

Lola Koiki

Position

Reviews

NYR/5
NYR

Tutorial Price

$Free: Add a Verified Certificate for $149 USD
https://www.edx.org/course/marketing-innovative-products-and-services

Level

NYR

Duration

4 Weeks

# of Reviews

Module Type

On demand video

Learn the fundamentals of product strategy with attention to product vision, user journey mapping, business modeling, SMART objectives, customer profiling, customers jobs, customer pains, customer gains, competition, and differentiators. Understand go to market strategies with an exploration of buyer journey, pricing, channel strategy, positioning, branding, and product-market fit. Develop insights on growth strategies as we explore inbound vs outbound marketing, types of media, pull marketing, push marketing, social media marketing, social media channels and content, budgeting, timing, content calendars, customer activation, landing pages, customer retention, email campaigns, and minimum viable products (MVPs).

Instructors

Lola Koiki

Link to Course

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