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Luxury Management

Teacher

Basak Denizci Guillet, Ph.D.

Position

Reviews

NYR/5
NYR

Tutorial Price

$Free: Add a Verified Certificate for $198 USD
https://www.edx.org/course/luxury-management-2

Level

NYR

Duration

8 Weeks

# of Reviews

Module Type

On demand video

Evaluate and discuss the essence of luxury brand management. Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be conducted on a daily basis Analyze and critic the specificities of luxury goods marketing, the long term trends in the luxury industry and the changing shape and definition of the luxury sector Analyze and evaluate luxury brand management research journals Identify luxury brand and experience problems within the hotel and tourism context, and apply research skills and techniques to solve these problems Analyze and appraise related numerical and graphical data regarding managing luxury brand and experience, and develop solutions for industry practitioners

Instructors

Basak Denizci Guillet, Ph.D.|Markus Schuckert, Dr. rer.soc.oec.|

Link to Course

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