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Introduction to Marketing: Tools to Set Enterprises Apart

Teacher

Malcolm Kirkup

Position

Reviews

NYR/5
NYR

Tutorial Price

$Free: Add a Verified Certificate for $49 USD
https://www.edx.org/course/introduction-to-marketing-tools-to-set-enterprises

Level

NYR

Duration

6 Weeks

# of Reviews

Module Type

On demand video

How marketing creates value How marketing can influence perceptions, purchasing and loyalty How segmentation, targeting and positioning can lead to more effective and profitable marketing How successful brands are developed and sustained How design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies How to develop digital marketing strategies, particularly through gamification

Instructors

Malcolm Kirkup|Asanka de Silva|Kristina Auxtova

Link to Course

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